What is a white label? How does it work? What does it do for your business?

White labeling is a collaboration protocol between a manufacturing unit and a distribution unit. 

The factory that manufactures delivers a product that does not have its logo or brand on it, but yours. You are then a distributor who markets a product with your logo without being the manufacturer.

In general, this opportunity is available to you when your order represents a certain volume. Typically, if you order two cases, it is impossible (I am talking about an economically acceptable cost, otherwise anything is possible), but if you order hundreds, we negotiate with the factory in white label, that is to say to affix your graphic elements (colours, logos,..).

 

For you, it is an opportunity to build customer loyalty to your brand, to reinforce your image and by multiplying the products under your identity, to become more than a distributor.

 

We have clients who are also reasonably sized companies and who are a little short of the volume of orders they need to take on, which means they can work in white label (in addition to lowering the cost of transport per unit sold). We have developed a solution: by grouping several companies, the volume of the order becomes sufficiently large. For the brand logo for 5 or 6 different companies, we have stickers made with the visual of each company. On receipt, each company has its own quantity of goods, without brand names, and as many stickers with their brand name. So everyone is served. 

The grouping of companies therefore has major advantages in terms of price, since it allows us to order in large volumes and to open up marketing possibilities such as white labelling.